“A tale of two cities” by Anita Dongre at the Lakme Fashion Week
Unfolded by Anita’s labels ANITA DONGRE – TIMELESS & IINTERPRET

Mumbai, September 17, 2010:Anita Dongre one of the established fashion designers of the country showcased her two signature labels at the Lakme Fashion Week – 2010. The collection named as “A tale of two cities” show cased approximately 40 different styles on the ramp having a blend of her signature brands ANITA DONGRE - TIMELESS & ANITA DONGRE – IINTERPRET. The overall look of the show was incredibly western contemporary and the styles were highlighted with exquisite and specially created exotic traditional silver jewellery by none other than the jewelers of Royalty from Rajasthan, AMRAPALI. The styles were accessorized by Catwalk, India’s pioneering fashion forward footwear brand. Also, present for show were some of the eminent personalities from bollywood like Mallika Sherawat, Eesha Koppikar, Tisca Chopra, Sunidhi Chouhan along with Gurinder Chadda, Lucky Morani, Namrata Shroff, Dipannita Sharma and Vidya Malvade.

Inspired by the traditional Rajasthan village woman for her innate sense of colours and its equally colourful presentation in everything that she does; the show commenced with Anita’s prêt label IINTERPRET which is a high impact globetrotting blend of Indian and Western wear prêt line created with contemporary styles that merge fashionable elegance with strong detailing; perfectly suitable for the women who seek versatility in their wardrobe. The collection was enhanced and ornate by beautiful authentic Rajasthan inspired silver jewellery by Amrapali. Iinterpret is smartly priced between Rs. 4,000/- to Rs. 6,000/- making it an apt brand to invest in for any kind of occasion wear. One would observe an extensive use of Liva-viscose – the eco-friendly fabric by Birla Cellulose; which helps to create an artistic blend between fashion and functionality.

Taking the exclusive journey to Jaipur one step forward, the next brand to revisit Jaipur was ANITA DONGRE – TIMELESS; which delves into the heritage of Indian textiles and puts together traditional weaves and skills from master weavers all over the country to create styles that are classic, feminine and truly eternal. The use of organic cotton, vegetable dyes and hand block prints not only make the garment easy and non-hazardous for the skin but are equally stylish and glamorous to be worn for a wedding or any such occasions. The traditional silver zardozi work along with Mughal mukaish and gotta make the styles time-honored and truly timeless. The LFW Timeless collection is priced between Rs. 15,000 to Rs. 40,000/- and comprises a range of Ghagras, Chudidars and elegant sarees. The colour palette consists of deeper tones of Brick Red, Indigo Blue and Black. Making the collection more conventional, was the exquisite silver jewellery inspired by a traditional Rajasthan woman by Amrapali.

In Anita’s words,”While creating this collection I have specifically kept the Anita Dongre client in mind, who is a modern woman who loves her dresses and looks forward to wear both the contemporary and conventional styles with equal ease and élan”.

For the first time Anita invite traditional Rajasthan Ghumar dancers for Jaipur creating a artistic blend between Fashion and Folk as her creation was inspired by traditional Rajasthan village woman. The performance simply added the vibrancy and colour which Rajasthan has to offer. Elaborating more on this, Anita says, “ It was my dream to bring traditional Rajasthani folk dancers on my show, as I sincerely believe that folk forms an integral part of our culture and I wish to highlight this art form by blending fashion as all my collections are inspired by Rajasthan and I am personally passionate about the region.”