Songs of Summer, Spring/Summer 2018

Feb 28th, 2018

Stepping into the season of birdsongs and dancing leaves, the Earth explodes in a riot of colours and dewy textures. Hushed whispers make their way into our hearts, with Songs of Summer.


Jan 13th, 2018

One of the best things about being a bride is having sisters, brothers, friends, neighbours and strangers cater to your every need on the wedding day. But some of us also love to carry our own bunch of essentials. Anita Dongre gets it. Our finest creations in bridal couture—Lehengas with pockets!

Here are things that you NEED in your pockets on your special day…

Menswear, Alchemy and My Comfort Zone

May 26th, 2017

It’s no secret that I have a slight bias towards women’s clothing. Maybe, being a woman myself, it comes to me naturally. Nonetheless, the charm of a well-tailored kurta or sherwani isn’t lost on me. As a designer and most importantly, as a creative person, I’d hate to hem in my imagination. This is one of the primary reasons why I have come to love…

Fabric 101: The Summer Edition

Apr 13th, 2017

Having grown up in Mumbai, I recall taking summers for granted. But as time went by, I realized how blessed a sun-kissed place is. And thus began my tryst with summer, which spills over into my work effortlessly. Designing summer wear is exhilarating, as you may have witnessed at the recent Lakmé Fashion Week. Since comfort is central to all my work, the choice of…

Alchemy at Lakmé Absolute Grand Finale

Mar 21st, 2017

This season’s Lakmé Fashion Week Summer/ Resort 2017 had a medieval throwback through ‘Alchemy’, a gentle rendition of Rajasthan’s soft golden sands and lush, exotic verdure. Alchemy traverses through deserts dotted sporadically with pastures and moors of green, seamlessly transporting that onto a palette bustling with earthy, natural, off-white hues, pastel pinks, blush-peach, aqua and sage, culminating into textural gold. Kora and malkha organic fabric,…

Deogarh dossier

Aug 25th, 2016

After all the festivities are over, a man and woman take the first step for what would be a journey for life. Epic Love, our couture collection for this season captures this sentiment and the intimacy between a couple. We love Rajasthan and all our shoots become a reality in the state (we have all had our share of walking with an imaginary crown on…

Princess diaries

Jul 30th, 2016

The ramp at our debut show at India Couture Week this year was popping with colours. Our muse this season for our collection, Epic Love, was a gypsy princess. Keeping the free-spirited, bohemian yet strong personality of our muse in mind, show stylist Gautam Kalra and Sonic Sarwate, global senior artist, MAC India, designed a look that was popping with colours. Braided hair completed the…

Love You Like A Love Song

Jul 11th, 2016

Image courtesy Keegan Crasto and Grazia India What’s love without music and what’s music without love? Every love story has a song that defines certain moments of your journey with each other, right from soft romance to the heights of ecstasy. Here are 10 of my favourite love songs of all time. 1. Eternal Flame – The Bangles 2. (I Wanna Take) Forever Tonight –…

Woven History

Jul 5th, 2016

Just how events and stories of the past come together to form what we call history and memories, many silken threads are woven together on a loom to form a weave that narrates the tales of the land and the people it represents. One such weave is the Banarasi weave. The brocades, made using pure gold and silver threads have long since been the symbol…