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Grassroot by Anita Dongre
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The rich tapestry of Indian culture highlights the resplendent red hue, with women embodying it across the country inspired by tradition & unmatched elegance. A tribute to centuries-old symbolism, red denotes joy & celebrations. We always reimagine the quintessential red hue year after year for the modern woman who embraces her culture & intersperses it with her contemporary aesthetic.
With beauty and tradition, our signature sarees are comfortable and masterfully crafted to transcend through every ritual of the day. Our suits & skirt sets for Karva Chauth reflect women’s quiet strength and their unwavering grace that evolves across generations. The elegant red hue is also expressed in sweeping & glamorous silhouettes of Kaftans, tabards & dresses.
Every design stems from the heart, and it echoes with the beauty and history of Rajasthan. The magnificence of each look is special and is elevated with a tribute to our master artisans. Intricate designs that echo contemporary interpretations of magnificent arches & artistic jharokhas are beautifully represented in our traditional couture.
From the gleam of gota patti to handwoven Benarasi to hand-painted Pichhwai, we celebrate time-revered Indian crafts that have become our design signature. Handcrafted by indigenous artisans who have practiced, preserved & perfected their craft across generations. We are committed to honoring the legacy of crafts keeping them relevant even in modern times with every style being rooted in love, legacy, and femininity.
Nature is our eternal muse, and we draw inspiration from it for each of our collections. From ferns & fronds, blooming flowers & resplendent birds featuring parakeets & flamingoes. Our signature reds celebrate natural habitats & the sentient beings found amidst them.
The color carries infinite emotions and complements the tradition from across the Indian subcontinent. Inspired by the vibrant red hue, our collection celebrates love, artistry, festive traditions, and the beauty of the modern woman.
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