• Wellness
  • Elephant Friendly Tea for the Soul

    In a remote area of Assam, there’s an organic tea farm which has been certified as the world’s first elephant-friendly farm. Tenzing Bodosa’s plantations along India-Bhutan border has become a regular pit stop for wild elephants to roam free. The interesting part about his farm is that he has not fenced it from the forest […]

  • Craft Tales
  • Embroidered By Hand

    Practiced in various regions across India, the art of hand embroidery produces unique designs that can be traced back to its place of origin. Usually depicting traditional folklore and the elements of nature, hand embroidery is a skill that takes years to master. The skills are passed down through generations, with many inheriting the craft […]

  • Fashion
  • Handwoven

    Before the metallic clang of machinery took over our lives, fabric was created to rhythmic thuds of a handloom. Master weavers wove the fabric by hand while poring over the waves of warp, weft and beautiful design. During the pre-independence era, handwoven cottons formed the fabric for India’s stand on self-sufficiency and movement against imperialism. […]

  • Travel
  • The Weaves Of Bhujodi

    Bhujodi, a village in Kutch, Gujarat, has been home to weavers for more than 500 years. This village has watched the change in our world as fabric went from necessity to commodity and most recently, an expression of joy. The way the village worked was simple—the Rabari community were the cattle rearers who provided wool, and the Vankar community […]

  • Craft Tales
  • Innately Ikat

    “That’s the thing with handmade items. They still have the person’s mark on them. And when you hold them, you feel less alone.” – Aimee Bender The last few months have been significant for us. We’ve been thinking & assessing, re-thinking & re-assessing. Our design and innovation teams have spent many days huddled up in […]