the craft


Indian textile crafts are passed down from one generation to the other — master to apprentice. Every family has its special technique practiced and honed over several years. At Anita Dongre Grassroot, we’re giving fashion the slow, steadfast care it, and its makers, deserve. It’s painstaking and laborious, but so very soulful, like all works of art.

Craft Tales

Meet the artisans


Look Book

Our journey, this season, follows the rivers of India as they bring the world to full bloom.

Store launch

We’re now open in New York!

Celebrity Style

SonakshiSinha in our Zia Shirt and JalTrousers from Fall Winter ‘18 Collection.

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Call Us :
1833 614 9166
(10:30am – 6:30pm EST) (Mondays to Saturdays)