the craft


Indian textile crafts are passed down from one generation to the other — master to apprentice. Every family has its special technique practiced and honed over several years. At Anita Dongre Grassroot, we’re giving fashion the slow, steadfast care it, and its makers, deserve. It’s painstaking and laborious, but so very soulful, like all works of art.

Craft Tales

Meet the artisans


Look Book

Our journey, this season, follows the rivers of India as they bring the world to full bloom.

Store launch

We’re now open in New York!

Celebrity Style

The beautiful Kajol in our Hand Embroidered Dress.

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+1 (646) 490 5755
11am to 7pm EST (Mondays to Saturdays)
12pm to 6pm EST(Sundays)