From an early age, Anita Dongre knew she wanted to helm her own fashion house. Having spent her summer holidays growing up in Jaipur, and later armed with a degree in Fashion Design, Anita’s influences were apparent right from her first collection. Her signature style showed an affinity for indigenous craft tradition, coupled with a modern aesthetic that soon made Anita Dongre one of India’s leading fashion designers.
The Anita Dongre Foundation has given countless rural women an equal voice by providing them with livelihood opportunities and skill training. An ethical vegan, environmentalist and revivalist of local craft, Anita advocates compassionate living, which is why her designs do not use any fur or leather. She shares this worldview with her sister Meena Sehra and brother Mukesh Sawlani, who work alongside her.
Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. We seek to create luxurious designs that leave unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions.
We pay homage to the supreme craftsmanship of India by creating exquisite ensembles and handcrafted jewellery, oftentimes designing collections with the sole aim of uplifting our artisans. House of Anita Dongre stands for a simple, unembellished thought—to create beautiful tomorrows for the planet and its people.
As agents of change, we seek to preserve the rich craft heritage of India, while also empowering rural artisans, especially women. Under the aegis of The Anita Dongre Foundation's women empowerment initiative, the company has set up Community Tailoring Units in rural Maharashtra, India wherein marginalized and needy tribal women are trained professionally to make garments. They are also provided with sustained livelihood opportunities thereafter resulting in positive socio-economic impact.
We’re proud to work with women like Gauriben, who is a highly skilled artisan in traditional Indian embroidery. Instrumental in training over 15,000 rural women, today, she is the Vice President of the SEWA Trade Facilitation Centre, a movement that makes marginalised women artisans the producers, owners, shareholders and managers of their company.
Anita’s personal philosophy of leading a simpler life, over time, urged the move to an eco-friendly, ergonomically designed workspace where life and business are built around conservation.
In April 2015, the company shifted its headquarters to the rolling green hills of Rabale, in Navi Mumbai, to a campus that uses the elements of air, water and sunlight in the most efficient manner, to create a work environment that is in sync with the natural environment.
The quest for greener alternative solutions is a journey, in a conscious effort to reduce our environmental footprint.