Anita Dongre

Luxurious heritage crafts and the finest of silks entwine together in Anita Dongre Wedding Couture. Inspired by Rajasthan’s archaic grandeur and craft traditions, we showcase Indian attire in modern aesthetics. Our bespoke Gota Patti lehengas and handwoven Benarasi creations are coveted by brides and grooms all over the globe.

The Anita Dongre collections are made for the fashion forward bride of today who values the essence of slow handmade fashion. With 12 stores across the world, Anita Dongre bridges India’s supreme craftsmanship with global luxury couture.

Brand Profile

Anita Dongre has been at the forefront of fashion for over 20 years, having created one of the most successful fashion houses in India. Launched in 1995, the House of Anita Dongre (formerly And Designs India Ltd.) comprises a portfolio of brands namely AND (western wear brand for women), Global Desi (boho chic brand for women) and the luxury brand Anita Dongre offering bespoke bridal, couture, luxury prêt (Grassroot), menswear and handcrafted gold jadau jewellery (Pinkcity).

A metaphor for supreme craftsmanship, Anita Dongre’s designs showcase Indian aesthetics in a contemporary language. Inspired by Rajasthan and India’s rich craft tradition, her handcrafted bridal gotapatti lehengas and handwoven heritage benarasi creations are coveted by brides across the world including Bollywood celebrities.

Her commitment to revive, sustain and empower the Indian crafts and textiles led her to launch Grassroot, a sustainable and eco-conscious luxury prêt label. Being vegetarian and an animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer, introducing cruelty-free accessories, thereby representing fashion with a conscience.

Anita Dongre was featured on CNN’s ‘Growing India’ series in 2015, showcased across 36 countries. Forbes India, Fortune India, Business Today and Blackbook Magazine count her among their ’50 Most Powerful Women in Business’ lists. In October 2015, Anita was recognized as the women entrepreneur of the year by CMAI and by Kelvinator Stree Shakti Women Awards in 2014. She has also been awarded by PETA at their PETA Approved Vegan Fashion Awards 2013.

For business development and franchisee enquiries contact:

Yash Dongre


Born in Mumbai, Anita Dongre graduated from SNDT College in Fashion Design in 1984. From a very early age, Anita had great clarity about wanting to create a fashion house. Having spent her summer holidays during her growing up years in Jaipur, her influence was apparent from her first collection. While reflecting the beauty and rich heritage of India, she brought a whole new modern aesthetic to design. Her unique insights, astute eye and special understanding of women created some of India's leading fashion brands. AND (India's first westernwear brand), Global Desi (a colourful boho-chic favourite of young women), the luxury bridal and occasion wear label - Anita Dongre, Anita Dongre Fine Jewellery (the handcrafted jadau precious jewellery line) and Grassroot, a sustainable luxury brand that is closest to her heart.

A vegetarian, animal lover, environmentalist and a revivalist of Indian crafts, Anita's passionate beliefs are evident in the way she lives life - both business and personal. As a supporter of PETA, Anita advocates compassionate living. She believes that anything that is cruel cannot be fashionable. And so, none of the brands in her portfolio use fur, leather, skin or any animal product. She is fortunate to share the same philosophy with her sister Meena Sehra and brother Mukesh Sawlani who work alongside her.

Her personal philosophy of leading a simpler life over time has brought her closer to nature and has translated to a move to an eco-friendly, ergonomically designed workspace. The fashion house overlooks the rolling hills at Rabale, where life and business are built around conservation. The quest for greener alternative solutions is a constant journey with Anita, and she seeks to find resources and partners that can help her reduce her environmental footprint. Conscious consumption is a way of life with her.

Her deepest fear is losing out on the treasure house of crafts and culture from India (from recipes to music to arts and textiles and unique age-old handcrafted traditions). Her focus, therefore, is reviving and sustaining the crafts in remote villages of India and empowering artisans. She believes that even a lifetime of her work may be less to restore the vast heritage her country has.

Anita's commitment to sustainability is best captured in the quote by Mahatma Gandhi. "There is no beauty in the finest cloth if it makes for hunger and unhappiness".

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