Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today – a well-recognised, well-respected and well-loved name. The company owns and operates four brands, each with their own distinct identity: AND with its line of chic contemporary western wear for women, Global Desi - a vibrant and free-spirited brand of boho-chic ensembles, Anita Dongre comprising ready to wear, wedding couture and fine jewellery. Through her Grassroot initiative, Anita Dongre is committed to revive and sustain the traditional crafts of India and to economically empower rural artisans by taking employment back to their villages.
Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities. Globally, House of Anita Dongre marked its first international presence in Mauritius in 2013 with Global Desi followed by the launch of an Anita Dongre & AND store in the city in 2014. In May 2018,
Anita Dongre launched her flagship store in New York.
In April 2015, the company shifted its headquarters to the serene, green hills of Rabale in Navi Mumbai. The new, ergonomically-designed building is a reflection of everything that the company stands for and believes in - earth-friendly, animal-friendly, work-friendly. The special architecture of this green space uses air, water and sunlight in the most efficient and economical manner, creating a work environment that is completely in sync with the natural environment.
Mission And Vision
Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the labels under House of Anita Dongre seek to create designer wear that leaves unforgettable impressions on the world, and are yet versatile enough to transcend people, places and occasions. Anita believes in preserving the rich craft heritage of India, which is prominent not only in her signature label. She believes in economically empowering rural Indian artisans, especially women and works closely with them to create exquisite ensembles and gorgeous handcrafted jewellery – as she pays homage to the supreme craftsmanship of India, while also providing a platform to the artisans. House of Anita Dongre stands for a simple, beautiful thought – to create beautiful tomorrows for the planet and its people.