We believe in creating beautiful tomorrows for our crafts, people and planet. We look towards the future,
practicing and building processes that are sustainable, innovative and environmentally conscious.
We have recently joined Sustainable Apparel Coalition (SAC) as 'Brand & Retailer' Member for us to measure, assess our sustainability performance and further drive environmental, social responsibility across the value chain.
“As a nature and animal lover, and a vegan, I feel very strongly about our impact on the environment. The fashion industry is the second largest polluting industry in the world and therefore sustainability is the need of the hour. At the House of Anita Dongre, we are striving to be sustainable and are making firm efforts to reduce our environmental footprint. ”
Emphasizing the extremely important role of Design for fashion sustainability, Anita touched upon the need for educating designers on sustainable fibers and reducing fabric waste. Being passionate about women empowerment through economic independence¸ she referred to fashion as an amazing, wonderful tool for bringing employment back to villages of India. To accelerate transition to a more sustainable industry, she put forth the idea of audit agencies to consider looking beyond conventional profit and loss assessment of companies to also include social & environmental impacts created.
Through collaborations with a network of NGOs and independent craftspeople our sustainable fashion brand, Anita Dongre Grassroot provides artisans with a consistent source of income and appreciation, empowering them and creating better livelihoods. Born out of the need to revive and sustain Indian handcrafted traditions, Anita Dongre Grassroot translates these heirloom crafts them into contemporary. sustainable fashion. This effort is reversing the effects of labour migration, while embracing design that is good for the planet.
Under the aegis of The Anita Dongre Foundation's women empowerment initiative, the company has set up Community Tailoring Units in rural Maharashtra, India wherein marginalized and needy tribal women are trained professionally to make garments. They are also provided with sustained livelihood opportunities thereafter resulting in positive socio-economic impact.
- 83 Women Trained
- 44 Women Working
- 5 Women Undergoing Training
- 70 Women Trained
- 40 Women Working
- 3 Women Undergoing Training
- 51 Women Trained
- 35 Women Working
- 41 Women Trained
- 15 Women Working
- 23 Women Undergoing Training
- 96%reported increased self-confidence
- 88%reported improvement in respect by family
- 63%reported increase in respect by community or society
- 62%reported enhanced decision-making power in family matters
- 42%reported regular monthly savings
We have supported planting of 25,000 trees for forests & wildlife as part of Earth Day celebrations in April 2018 in collaboration with grow-trees.com at Bassi Wildlife Sanctuary, Chittorgarh district of Rajasthan (India) coupled with a unique consumer engagement campaign.
Sourcing Sustainable Fabrics
We use TENCEL™ fibers which originate from the renewable raw material wood created by the natural process of photosynthesis. The cellulosic fibers are manufactured using an environmentally responsible production process. Composed of natural material, TENCEL™ fibers are biodegradable and compostable and can fully revert back to nature. Moreover, wood and pulp used by the Lenzing Group comes from natural forests and sustainably managed plantations.
In 2018, for World Environment Day, we collaborated with Reliance Industries Ltd. R | Elan. to create the Earth Tee, a sustainable t-shirt made from recycled plastic bottles.
R | Elan Green Gold fabrics were used to create a few styles for Anita Dongre’s SS 18 Collection.
Our design headquarters in Navi Mumbai was constructed keeping in mind our environment.
The eco-conscious building is constructed to conserve energy and reduce our carbon foot-print.
Reduced Energy Requirements, Consumption and carbon footprint by harnessing natural sunlight and ventilation.
90% of our Exclusive Brand Outlets now equipped with energy saving LED lamps
67% of waste water generated is recycled which is deployed for toilet flushing and lawn irrigation
Segregation of wet and dry waste for composting
Setting up of organic terrace garden and use of reclaim wood
100% of our Electronic Waste (E-Waste) is recycled & disposed off in an environment-friendly manner.
We are firm believers in equality – for humans and animals alike.
All our accessories are made from cruelty-free, PETA approved materials.
Anita has been honoured with the PETA Humanitarian Award (2011) and PETA Compassionate Designer Award (2016) for her refusal to use leather and cashmere in her designs as well as her promotion of a vegan lifestyle and animal-protection.
Contributions from The Anita Dongre Foundation have helped in the complete set up of a veterinary clinic in Andheri, Mumbai by Animal welfare NGO, World For All Animal Care And Adoptions.
As of May 2019, 105 dogs have been sterilised and vaccinated at the center, and 90 injured dogs have been rehabilitated.
We are passionate about animal welfare. We have adopted five adorable stray dogs at our Headquarter campus who were inhabitants of the area before our facility came up.
As a part of our ongoing endeavour to ensure ethical treatment towards animals,
and to reduce our collective environmental impact, our company is now vegetarian.
We only serve vegetarian food to our employees and guests,
though we do not enforce any dietary restrictions on anyone.